Start-Up Consultancy

Advice, strategy and practical support for entrepreneurs.

Start-up consultant. Why risk learning the hard way?

Start Up Consultancy Lincoln

You have the ideas, vision and energy. As a startup consultant, I have the knowledge and market insights which help you make the right decisions.

Starting a new business is exciting. It’s tempting to rush from a great idea to implementation… then learn the hard way about strategy and planning. 

I help you mitigate the risks. You get my advice and practical support on everything from business processes and hiring issues to cash-flow management, marketing and customer acquisition.

business focus

You get a clear, straight path for maximising the potential in your business idea.


Where should you spend money for the best return on investment?

the market

Your most lucrative target market, and how to acquire them as customers.

business processes

I evaluate your day-to-day operations and recommend ways to streamline them.

staffing and hiring

Are there any skills or knowledge gaps? I help you fill them.

training and coaching

I provide coaching services. New ways to overcome persistent problems.

My name is Andy Wheeler. Are you ready for a chat? Call me on 01273 483 438 or if you prefer to write, hit the button below.

Client Testimonials

Positive impact on business performance

"Andy’s previous experience, combined with the growth models he’s talked me through has really helped me understand and focus on future growth activities. I think his advice can have an impact on business performance and growth in real terms."

Rob Stead
MD, Sense Media

Successful projects

"I have worked on 2 projects with Andy and both were very successful. Andy has great networks, is extremely diligent, professional and a good judge of character. He delivers on his time frames and is always very accessible."

Keith Black
CEO, Regatta

Bringing structure to ideas and vision

"Andy helped me write a business plan for my new business. He provided excellent tools to bring structure to my ideas and vision, which combine excellently with his knowledge and skills to formulate a working document that will be core to the success of my business. He is professional, knowledgeable and prompt."

Dave Bockett-Pugh
Founder, Dog & Duck

Superb from start to finish

“I look forward to working with you again in the future – the service you have offered, start to finish, has been superb.”

Anne-Marie Blanke
HR Director, Martin Brower

Strategy to deliver objectives

“I have recently established my business and I was grateful that I have been able to spend some time with Andy Wheeler who has used tools developed through Catandra to provide me with support. This has enabled me to review the positioning of my business and how I might target my strategy to deliver my objectives.”

Phil Boyle
Founder, BG Racing

Expert in his field

Andy Wheeler is a very professional business coach. I have recently attended one of his event courses and he really does know his stuff. He will go that extra mile for you. His course is very informative and this has been so helpful to me. He is certainly an expert in this field and I would highly recommend him.

Vicki Etherington
Founder, Vicki Luisa Jewellery

Feeling energised for positive change

Any helped us to look at our business from a different perspective, to step back and reassess our goals and motivations. The session was tailored to our specific industry, he had done his homework, and was well prepared and professional throughout. We left with a framework that we could use to analyse every aspect of our operations, feeling energised and ready to make some positive changes!

Ben Tucker
Co-Owner, Cloak and Dagger Brewing

start up consultancy tablet
start up consultancy laptop

Start-up consultancy — How and why it works

You have a great idea. The passion and energy are already there — but no one’s born knowing how to run a business.

And let’s be honest, lots of people mess it up. In the first year 20% go under, and 60% don’t make it past the third year.

Start-up consultancy gives you a head start. You get an independent, educated perspective on your new enterprise.

I assess the market opportunities, map out a realistic plan, provide hands-on support, coaching and mentoring while your business takes off.

Then, unlike other consultants, I follow through to see how it pans out. And yes, I’m happy to roll up my sleeves and get my hands dirty with the day-to-day stuff.

Are you ready to start?


Request a Discovery Call

See what we could achieve together with a quick discovery call.

Drop your details here and I’ll call you: