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Whether you are looking to sell your business or considering succession planning to pass it onto your family or business partners, ensure you have a strategy.


Exiting your business is a highly emotive moment; you are ‘giving up’ your life’s work and entrusting it to someone else. There are three key questions to ask.

Firstly, why you are looking to exit….

  • Are you looking to retire?
  • Is it time to cash in?
  • Do you want to create a legacy?
  • Have you simply had enough?

Your motivation behind an exit is critical; too many people sell their businesses on impulse at the wrong time and never realise the potential value. Once we understand why you are looking to exit, we can begin to create a plan. Typically it will take 18-36 months to get a company in a good position to sell and see the transaction through.

Secondly, what will you do next?

Many business owners feel a sense of loss after selling their companies, life loses a certain purpose and it is a difficult and emotional time. Coaching through this process enables you to plan and ensure you are ready for the transition.

Thirdly you need to consider how you are going to sell your business:

  • Are you selling to an external party?
  • Is this about business succession planning by passing it on to the family or business partners?

Whatever the desired outcome the considerations are the same: Who do you sell to? When do we sell? How do we maximise value? Do we require funding to exit? Where does my life go next? What do I do with the money I have suddenly receive?

At Catandra we specialise in this area and are partner with national specialists (corporate finance firms, chartered financial planners, corporate solicitors etc) who can provide support through the process.

Maximising value in other ways

Traditionally businesses put a focus on increasing profits to elevate their valuation; increase sales and reduce costs. This is a short-term strategy which does not promote growth or deliver the best return for you.

We focus on impacting the valuation multiple (value = profit x multiple), this effectively creates assets in your business that deliver growth and enhanced profitability. Therefore, potential acquirers value your business from a strategic perspective rather than as a simple financial transaction.

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