Define Business Vision
Understanding the Difference Between Business Vision and Reality
All business leaders have a vision but not all of them can convey this vision; even fewer are taking their company on the journey to realise it.
When we run vision and values days with clients we work on the principle that anything is possible. For example, you cannot offer the world’s best customer service if your defined business vision does not incorporate a customer focus. When a company has a defined business vision, everything the company does and stands for follows that vision.
Defining your Vision
- Leadership Ambition
- Director Motivation
- Identify your Market
- What do you Deliver
- Building Culture
- Profits and People
- Ethical Stance
- Short Term Targets
- Long Term View
- Business Strategy
Creating your Vision
With a defined purpose your business will grow in the direction you desire and deliver enhanced profitability.
Embarking on the journey can be daunting but taking a step by step approach creates an exciting opportunity.
Scroll down for 10 tips on defining your business vision
The 10 points above all impact a defined business vision, when clients brainstorm across each area they begin to see what is important to them. This then forms a defined business vision, for more information scroll down the page.
Business Vision Video
Talk to us
Call Catandra confidentially in the UK on +44 (0)1273 483 438 or complete the form to send us an email.
What is your Business Vision
Companies are shaped by leaders, understanding leadership ambition shapes what we can do.
Business decisions are shaped by personalities, understanding how your team thinks drives planning.
Identify your Market
Knowing who you exist to serve allows you to tailor your strategy.
What do you Deliver
Engaging your customers provides insight into their purchasing decisions and loyalty.
Creating a supportive culture ensures that your wider team support your vision.
Profits and People
A pure focus on profits will alienate your workforce and restrict growth.
Consumers are more concerned around your business practices than ever before.
Short Term Targets
Cashflow remains key and delivering long term growth requires a solid foundation.
Long Term View
Most businesses change their long term perspective as the world moves around them.
Once you understand what you are here to deliver we can build a successful strategy.