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Define Business Vision

Understanding the Difference Between Business Vision and Reality

All business leaders have a vision but not all of them can convey this vision; even fewer are taking their company on the journey to realise it.

When we run vision and values days with clients we work on the principle that anything is possible. For example, you cannot offer the world’s best customer service if your defined business vision does not incorporate a customer focus. When a company has a defined business vision, everything the company does and stands for follows that vision.

Defining your Vision

  • Leadership Ambition
  • Director Motivation
  • Identify your Market
  • What do you Deliver
  • Building Culture
  • Profits and People
  • Ethical Stance
  • Short Term Targets
  • Long Term View
  • Business Strategy

Creating your Vision

With a defined purpose your business will grow in the direction you desire and deliver enhanced profitability.

Embarking on the journey can be daunting but taking a step by step approach creates an exciting opportunity.

Scroll down for 10 tips on defining your business vision

The 10 points above all impact a defined business vision, when clients brainstorm across each area they begin to see what is important to them. This then forms a defined business vision, for more information scroll down the page.

Business Vision Video

Talk to us

Call Catandra confidentially in the UK on +44 (0)1273 483 438 or complete the form to send us an email.

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What is your Business Vision

Leadership Ambition
Companies are shaped by leaders, understanding leadership ambition shapes what we can do.

Identify your Market
Knowing who you exist to serve allows you to tailor your strategy.

Building Culture
Creating a supportive culture ensures that your wider team support your vision.

Ethical Stance
Consumers are more concerned around your business practices than ever before.

Long Term View
Most businesses change their long term perspective as the world moves around them.

Director Motivation
Business decisions are shaped by personalities, understanding how your team thinks drives planning.

What do you Deliver
Engaging your customers provides insight into their purchasing decisions and loyalty.

Profits and People
A pure focus on profits will alienate your workforce and restrict growth.

Short Term Targets
Cashflow remains key and delivering long term growth requires a solid foundation.

Business Strategy
Once you understand what you are here to deliver we can build a successful strategy.

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