Defining your Business Vision and Making it a Reality
People are the heart of every business, our unique consultancy offering gets to the core of your organisation and works with you to drive engagement, growth and profitability by focusing on your people.
- Business Vision & Strategy
- Management Style
- Employee Engagement
- Customer Focus
- Cultural Reform
- Internal Development
- Recruitment Strategy
- Talent Acquisition
- Image and Reputation

Business Vision vs Reality
Successful companies define their business vision and drive towards it; we work alongside business leaders to define their business vision, create a plan for sustainable growth and implement it. Helping you shape your business through distinctive market positioning and business strategies built around a pipeline of skilled, empowered and motivated management talent.
Businesses built around people
Catandra’s business is built around people; recruiting and retaining the right people by developing company cultures that actively support innovation, teamwork and professional development. Sharing your business vision is key to engaging your staff and customers.
Strategies built on customers
Our impartial external perspective allows us to see your business from the customer perspective, taking a step back from the everyday to help define your offering. We can help you distil what makes you different and in turn help you develop customer-focused strategies that will grow a distinctive and successful business.
Common business challenges
Business Vision Leaving Video
Key Links
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What is your Business Vision?
Companies are shaped by leaders, understanding leadership ambition shapes what we can do.
Knowing who you exist to serve allows you to tailor your strategy.
Creating a supportive culture ensures that your wider team support your vision.
Consumers are more concerned around your business practices than ever before.
Most businesses change their long term perspective as the world moves around them.
Business decisions are shaped by personalities, understanding how your team thinks drives planning.
Engaging your customers provides insight into their purchasing decisions and loyalty.
A pure focus on profits will alienate your workforce and restrict growth.
Cashflow remains key and delivering long term growth requires a solid foundation.
Once you understand what you are here to deliver we can build a successful strategy.
Exercise to define your business vision
We have created a free exercise that helps you define and articulate your business vision, it can be found on the resources page or through this link: business vision worksheet. This worksheet introduces key concepts and ideas to help you take the first steps in clarifying your business vision.