Building a Strong Business Reputation
Considering Internal and External Perceptions
“The way to gain a good reputation is to endeavour to be what your desire to appear” (Socrates)
Everyone engaged with your company creates their own perception of it, a bad business reputation may lose you a big client or the best candidates. Whilst some factors fall outside your control, through managing those that do you can build a better business reputation.
Factors that Impact Reputation
- Company Image
- Staff Values
- Customer Opinions
- Brand Loyalty
- Digital Presence
- Social Media
- Business Performance
- Your Story
Tell Your Story
Business reputations can take years to build and seconds to destroy, carefully managing the factors within your control can create a company that clients want to work with and candidates want to work for.
By telling your own story you create interest and develop your own business reputation, if you simply imitate other companies you will never connect with your clients.
Enhance your Reputation
Searching for your company will yield a range of views.
Reviews are an opportunity to gather feedback and engage with customers.
Companies with good culture make headlines and generate positive PR.
Are you publishing content that makes you a thought leader in your market.
“Success breeds success”. Strong performance generates interest.
Are you staff promoting your business or complaining away from work.
Repeat business is a sign you are doing something right.
The first place many candidates look when researching a business.
Engaging with clients and candidates across social media can create engagement and enhance reputation.
Do you have a story to tell that creates a personality for your business.
Does your reputation tell the story you want it to?
Your business reputation is closely linked to your company vision and values, if you are unsure what these are this article may help.